Simply Good Foods Co is a food company that focuses on providing nutritious and better-for-you food options to consumers. The company was founded in 2017 through the merger of Conyers Park Acquisition Corp and Atkins Nutritionals, Inc. Atkins Nutritionals was originally founded in 1989 by Dr. Robert C. Atkins, a cardiologist, to promote a low-carb and high-protein diet as a healthier lifestyle.
As part of the merger, Simply Good Foods Co acquired the Atkins brand, which is famous for its low-carbohydrate diet products and meal replacement bars. The company's products are designed to help consumers maintain a healthy lifestyle and manage their weight through a low-carb approach.
Simply Good Foods Co's product portfolio includes protein bars, shakes, snacks, and other low-carb food items. These products cater to health-conscious consumers looking for alternatives to traditional high-carbohydrate snacks and meals. The company's offerings are distributed through various retail channels, including supermarkets, drug stores, convenience stores, and online platforms.
In addition to its focus on low-carb products, Simply Good Foods Co also emphasizes quality ingredients and nutritional value in its offerings. They strive to meet the evolving needs of health-conscious consumers and maintain a strong position in the market for better-for-you food products.
Since its formation, Simply Good Foods Co has continued to expand its product portfolio and explore new growth opportunities. The company remains committed to delivering products that support a healthier lifestyle and meet the dietary preferences of its consumers.