Similarweb Ltd is an Israeli technology company that provides digital market intelligence and web analytics solutions. The company was founded in 2007 by Or Offer and Nir Cohen in Tel Aviv, Israel. It has since grown into one of the leading players in the digital market intelligence industry.
Similarweb's primary product is its web analytics platform, which offers businesses and organizations insights into their online performance and helps them make data-driven decisions. The platform allows users to track website traffic, user engagement, and other key performance indicators across various digital channels and platforms.
The company's technology is based on a vast data network that collects and analyzes data from various sources, including web browsers, mobile apps, and internet service providers. This data is then used to generate comprehensive reports and insights that enable businesses to understand their online presence and competitive landscape better.
Similarweb serves a wide range of customers, including marketing professionals, digital agencies, e-commerce companies, and investors. Its platform helps businesses benchmark their performance against competitors, identify industry trends, and uncover opportunities for growth and optimization.
In addition to its core web analytics platform, Similarweb has expanded its offerings to include various data solutions and intelligence tools, enhancing its position as a valuable resource for businesses seeking to gain a deeper understanding of the digital landscape.