Snap Inc., commonly known as Snap, is a technology and social media company founded by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company was established in 2011 and is based in Santa Monica, California, USA. Evan Spiegel, the CEO, played a crucial role in the company's inception and the development of its flagship product, Snapchat. In 2017, Snap Inc. went public and is listed on the New York Stock Exchange (NYSE) under the ticker symbol "SNAP."
Snap Inc. is best known for its mobile app, Snapchat, which allows users to send photos and short videos, known as "Snaps," to friends and followers. The app gained popularity for its unique feature that automatically deletes messages after a brief viewing period, adding a sense of privacy and ephemeral nature to the content shared.
Snapchat's popularity among younger audiences led to rapid growth, and the company expanded its offerings to include various features like Stories, Discover, and augmented reality (AR) filters, which have been widely adopted by users and influencers alike.
The company's business model revolves around advertising and partnerships with brands and content creators. Brands use Snapchat's advertising platform to reach a young and engaged audience through sponsored lenses, filters, and videos. Additionally, content creators and influencers have embraced the platform to connect with their followers and create engaging content.
Snap Inc. continues to innovate and expand its offerings, including the introduction of Snap Map, which allows users to share their location and see where their friends are on a map. The company has also ventured into hardware with the release of Spectacles, a pair of sunglasses with built-in cameras for capturing Snaps hands-free.