South Plains Financial Inc. is a bank holding company based in Lubbock, Texas. The company operates through its subsidiary, City Bank, which provides a range of banking and financial services to individuals, businesses, and other institutions. City Bank has a strong presence in the West Texas region and offers various financial products, including checking and savings accounts, loans, mortgages, and wealth management services.
The history of South Plains Financial can be traced back to 1987 when the company's predecessor, City Bank Texas, was established in Lubbock. Over the years, City Bank expanded its operations and customer base, becoming one of the leading community banks in West Texas. In 2019, City Bank converted from a national bank to a state-chartered bank, allowing it to better align its operations with the local communities it serves.
South Plains Financial Inc. operates with a strong focus on customer service and community engagement. The company is committed to supporting the economic growth and development of the communities it serves, offering personalized financial solutions to individuals, businesses, and non-profit organizations.
In addition to its traditional banking services, City Bank has embraced technology to enhance customer convenience and accessibility. The bank offers online and mobile banking platforms, allowing customers to manage their accounts, conduct transactions, and access financial services from the comfort of their homes or on the go. This integration of technology and personalized service helps South Plains Financial Inc. maintain a competitive edge in the banking industry.