THOR Industries began as a small, purposeful business built around an iconic travel-trailer maker and expanded by acquiring and strengthening established RV brands. Its early strategy focused on revitalizing a well-known manufacturer and using that foundation to build a broad portfolio of companies in the recreational-vehicle space.
The company’s core activity centers on designing, manufacturing and distributing a wide spectrum of recreational vehicles and related travel products. Its family of brands produces towable trailers, fifth-wheels, motorhomes and specialty leisure vehicles, supported by component and parts businesses that serve both OEM and aftermarket customers. This structure allows THOR to offer product lines that span entry-level through premium segments.
Across its many brands, THOR combines multiple production campuses, a wide dealer network and integrated suppliers to coordinate design, manufacturing and service throughout North America and other markets. The scale of this network supports efficiencies in procurement and materials—including aluminum and specialty components—while still allowing each brand to maintain its own identity, product philosophy and dealer relationships.
Within the RV industry, the company is recognized for uniting many of the sector’s most influential brands and for pursuing innovations that shape the future of recreational travel. Its work includes development efforts tied to advanced vehicle technologies, collaborative projects exploring electrification and hybrid platforms, and ongoing product evolution driven by customer demand. These initiatives reinforce a long-standing reputation for helping guide the direction of the broader RV market.