TrueCar Inc. is a digital automotive marketplace that provides consumers with information and pricing transparency for new and used cars. The company was founded in 2005 by Scott Painter and Bernie Brenner and is headquartered in Santa Monica, California, USA.
TrueCar's platform allows consumers to research and compare car prices and features from various dealerships, making the car buying process more transparent and efficient. Users can access price reports that show what others paid for the same vehicle in their area, helping them make informed decisions and negotiate fair prices with dealers.
Through its TrueCar Certified Dealer Network, the company partners with a vast network of dealerships across the United States, providing them with potential leads and connecting them with interested car buyers. This partnership benefits both consumers and dealers, creating a more streamlined and transparent car buying experience.
TrueCar's platform is accessible through its website and mobile app, making it convenient for users to access car pricing information on the go. The company also offers various tools and features to assist consumers throughout their car buying journey, such as price alerts and reviews of dealerships and their customer service.
In addition to its consumer-facing platform, TrueCar provides data and analytical services to car dealers and automotive manufacturers. The company's data insights help dealers optimize pricing and inventory management, while manufacturers can gain valuable market insights to inform their marketing and sales strategies.