Trade Desk Inc. is a digital advertising technology company that provides a platform for buyers of digital advertising to connect with sellers across various media channels. The company was founded by Jeff Green and Dave Pickles in Ventura, California, in 2009. Jeff Green, the company's CEO, has a background in online advertising and digital media, which influenced the direction of Trade Desk.
The Trade Desk's platform allows advertisers to manage and optimize their digital advertising campaigns across different channels, including display, video, audio, mobile, and connected TV. The company utilizes data-driven insights and artificial intelligence to help advertisers target specific audiences and measure the effectiveness of their campaigns in real-time.
One of the key features that sets Trade Desk apart is its focus on providing advertisers with transparency and control over their advertising spend. The platform allows advertisers to see the cost and performance of each ad placement, ensuring that they are getting value for their money and can make data-driven decisions to optimize their campaigns.
Trade Desk's technology and platform have received recognition in the industry, winning several awards for its innovation and effectiveness. The company's mission is to create a more open, efficient, and competitive marketplace for digital advertising, empowering advertisers to reach their target audiences effectively and efficiently.
As the digital advertising industry continues to evolve, Trade Desk remains at the forefront of innovation, constantly developing new features and capabilities to meet the changing needs of advertisers and publishers alike.