Ulta Beauty is a leading beauty retailer in the United States, offering a wide range of cosmetic and beauty products. The company was founded in 1990 by Richard E. George under the name "Ulta Salon, Cosmetics & Fragrance, Inc." The first Ulta Beauty store was opened in Bolingbrook, Illinois, and initially focused on providing salon services alongside a selection of beauty products.
Today, Ulta Beauty operates as a one-stop destination for beauty enthusiasts, offering a comprehensive range of makeup, skincare, haircare, fragrances, and beauty tools from both mass and prestige brands. They carry popular brands like MAC, Urban Decay, Clinique, Too Faced, and many others, as well as their private label products.
Ulta Beauty's stores provide a unique shopping experience with a combination of a full-service salon, offering hair, skin, and brow services, and a retail store with a wide assortment of beauty products. This approach sets them apart in the beauty industry and attracts a diverse customer base.
Ulta Beauty's success can be attributed to its ability to cater to both beauty enthusiasts and casual shoppers by offering a broad selection of products at various price points. Their customer loyalty program, Ultamate Rewards, has also been a key driver of repeat business, offering members exclusive discounts, rewards, and special perks.