Upwork Inc. is a leading online freelance marketplace that connects businesses and organizations with independent professionals, offering services in various fields such as graphic design, writing, web development, marketing, and more. The company was founded in 1999 by Beerud Sheth and Srini Anumolu under the name "Elance." In 2014, Elance merged with another freelance platform, oDesk, and was rebranded as Upwork.
The platform operates as a virtual marketplace where businesses can post projects or job opportunities, and freelancers can submit proposals to offer their services. Upwork facilitates the entire process, including project management, communication, and payment processing.
Upwork's business model benefits both clients and freelancers. For clients, it provides access to a diverse pool of skilled professionals from around the world, making it easier to find the right talent for specific projects. Freelancers, on the other hand, gain access to a global network of potential clients, allowing them to work on a variety of projects and build their portfolios.
Over the years, Upwork has become one of the largest and most popular freelance platforms globally, with millions of registered freelancers and clients. The platform has played a significant role in the growth of the gig economy, providing opportunities for remote work and flexible arrangements for professionals worldwide.
In addition to its main platform, Upwork offers various tools and features to support both clients and freelancers, such as Upwork Pro, a premium service that provides curated talent matching, and Upwork Enterprise, a solution designed for larger organizations with complex hiring needs. These offerings help businesses find the right talent quickly and efficiently, while also helping freelancers showcase their expertise to potential clients.