USANA Health Sciences prides itself on being a science-based company, meaning they emphasize research and development to create their products. Their core philosophy revolves around cellular health, and they promote taking care of your cells through a combination of their products and healthy lifestyle habits. This includes a focus on whole, low-glycemic foods, regular exercise, proper hydration, stress management, and quality sleep.
USANA offers a variety of product lines to target different health needs. Their core product line is Usana Nutritionals, which includes the Essentials and Optimizers ranges. Essentials are basic vitamin and mineral supplements that provide a foundation for overall health. Optimizers are targeted supplements designed to address specific health concerns like heart health, bone health, or digestion. They also have lines focused on diet and energy, with meal replacement shakes, protein bars, and energy drinks, as well as a personal care line with skincare, haircare, and body care products.
The direct-selling model is a key aspect of USANA's business. Independent distributors sell USANA products directly to consumers. This can be a lucrative opportunity for distributors, but it's important to do your research before getting involved in any multi-level marketing (MLM) program, as some have been criticized for being pyramid schemes. USANA, however, has been around for over 30 years and is a well-established company in the direct-selling industry.