Telefônica Brasil S.A., operating under the Vivo brand, is the largest telecommunications company in Brazil. Headquartered in São Paulo, the company offers a wide range of services, including mobile and fixed telephony, broadband internet, pay television, and digital solutions. As of 2024, Telefônica Brasil serves over 116 million accesses across its mobile and fixed operations, solidifying its position as a market leader in the country. The company is a subsidiary of the Spanish multinational Telefónica S.A., which holds a majority stake and provides strategic support for its operations in Brazil.
The company's origins trace back to 1998 when Telefónica acquired Telesp, the São Paulo division of the former state-owned Telebrás system, during the privatization of Brazil's telecommunications sector. This acquisition marked Telefónica's entry into the Brazilian market and laid the foundation for Telefônica Brasil. In 2010, Telefónica consolidated its presence by acquiring the remaining shares of Vivo from Portugal Telecom, leading to the unification of its services under the Vivo brand in 2012. This strategic move streamlined the company's operations and enhanced brand recognition across the country.
Telefônica Brasil has continually expanded its service offerings through strategic acquisitions and technological advancements. In 2015, the company acquired GVT, a broadband and pay-TV provider, further strengthening its position in the fixed-line and broadband markets. Additionally, the company has invested in the expansion of its fiber-optic network and the deployment of 4G and 5G technologies to meet the growing demand for high-speed internet and data services. These initiatives have enabled Telefônica Brasil to offer comprehensive telecommunications solutions to both residential and corporate customers.