Vizio Holding Corp, commonly known as Vizio, is a prominent American consumer electronics company that specializes in manufacturing and selling high-definition televisions (HDTVs), soundbars, and other entertainment devices. The company is based in Irvine, California, and was founded in October 2002 by William Wang, Laynie Newsome, and Ken Lowe.
Vizio gained significant attention in the consumer electronics market by offering high-quality HDTVs at competitive prices, disrupting the industry dominated by established brands. They focused on providing value to customers without compromising on technology or performance. By 2007, Vizio became one of the leading HDTV brands in the United States, capturing a substantial market share.
The company's product lineup expanded over the years to include soundbars, speakers, and other audio accessories to complement their TVs, further strengthening their position in the home entertainment segment. They also ventured into the streaming market with the launch of the Vizio Internet Apps platform, offering access to various streaming services directly on their smart TVs.
The company's success lies in its ability to offer consumers premium entertainment products at reasonable prices, focusing on the latest technology and providing a seamless user experience. Vizio's smart TVs are equipped with various features, including 4K resolution, Dolby Vision, and voice control, ensuring they remain competitive in the fast-changing market.