Wayfair Inc. is an American e-commerce company that specializes in selling furniture and home goods online. The company was founded in 2002 by Niraj Shah and Steve Conine, who recognized the potential of selling home goods through the internet. Initially, Wayfair started as a single website named racksandstands.com, which focused on selling media stands and storage furniture. As the company expanded its product offerings, it rebranded as Wayfair in 2011 to reflect its broader focus on all things related to home decor and furnishings.
Wayfair operates as an online marketplace, offering an extensive selection of furniture, home decor, appliances, lighting, rugs, and more. They cater to various styles and price points, making it convenient for customers to find products that fit their preferences and budgets. The company's business model involves working with numerous suppliers, brands, and independent artisans to offer a diverse and ever-changing product assortment.
Headquartered in Boston, Massachusetts, Wayfair serves customers across the United States and in several international markets. In addition to the United States, they operate in Canada, the United Kingdom, Germany, and other European countries. Over the years, the company has built a reputation for providing a seamless online shopping experience, offering competitive prices, and delivering items directly to customers' doorsteps.
As an e-commerce giant, Wayfair has invested in technology and digital innovations to enhance the shopping experience for its customers. They offer augmented reality (AR) and virtual reality (VR) tools to help customers visualize how furniture will look in their homes before making a purchase. Additionally, they have a dedicated customer service team to assist shoppers with inquiries and provide support throughout the shopping process.