G. Willi-Food International Ltd., often referred to simply as Willi-Food, is an Israeli-based company that specializes in the import, marketing, and distribution of a wide range of food products. Founded in 1994 by Joseph Williger and Zwi Williger, the company has grown to become one of Israel's leading food distributors, known for its extensive portfolio of over 600 products. These products include dairy and dairy substitutes, canned vegetables, packaged meats, pasta, edible oils, and frozen foods, catering to a variety of consumer tastes and dietary requirements.
The company's strategic approach centers on diversification and quality. Willi-Food sources its products from over 150 suppliers across more than 30 countries, ensuring a broad and high-quality selection. This international sourcing network allows the company to introduce unique and diverse food items to the Israeli market, which is known for its diverse culinary preferences. Additionally, the company places a strong emphasis on quality control, working closely with suppliers to maintain high standards and comply with international food safety regulations.
Willi-Food's operations are supported by an advanced logistics and distribution network, which includes a state-of-the-art logistics center in Yavne, Israel. This facility enables efficient storage, handling, and distribution of products throughout the country. The company's logistics capabilities are crucial in maintaining product freshness and quality, which are key factors in the food industry. Furthermore, Willi-Food leverages its logistics strengths to ensure timely delivery to various retail chains, foodservice providers, and independent grocers.