Winmark Corporation is an American franchisor with a unique business model that focuses on the resale and consignment retail industry. Founded in 1988 and headquartered in Minneapolis, Minnesota, the company has established a strong presence in the secondhand market by offering a variety of franchise opportunities across multiple brands. Winmark's mission is to provide customers with access to affordable, gently used merchandise while creating opportunities for franchisees to own and operate their own retail businesses.
One of Winmark Corporation's notable strengths is its portfolio of resale brands, which includes Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. Each brand specializes in different types of gently used goods, such as clothing, children's items, sporting goods, and musical instruments. This diverse range of brands caters to various customer segments, allowing franchisees to tap into different markets.
Winmark's franchise model empowers entrepreneurs and small business owners to enter the resale retail industry. Franchisees receive comprehensive training, ongoing support, and access to the company's proven business systems. This support helps them establish and grow their businesses, making it easier for individuals to participate in the thriving secondhand market.
The company's commitment to sustainability and recycling aligns with the broader trend of responsible consumerism. By promoting the buying and selling of pre-owned items, Winmark contributes to reducing waste and conserving resources. The company's resale model encourages customers to recycle and extend the lifecycle of products, fostering eco-conscious consumption.
Winmark Corporation places a strong emphasis on customer service and community engagement. The company's franchisees are trained to offer friendly and knowledgeable assistance to customers, ensuring a positive and informed shopping experience. Additionally, Winmark stores often engage in community events and charity initiatives, contributing to local neighborhoods and fostering a sense of social responsibility.