Xponential Fitness Inc. is a leading fitness franchisor based in the United States. The company was founded in 2017 by Anthony Geisler, a fitness industry veteran, with the vision of bringing together a portfolio of boutique fitness brands under one umbrella. Xponential Fitness operates a unique franchise model that allows individuals to own and operate fitness studios using their established and popular brands.
The company offers a diverse range of boutique fitness concepts, each catering to different fitness preferences and goals. Some of the well-known brands in their portfolio include Club Pilates, a contemporary Pilates studio; CycleBar, a premium indoor cycling studio; Pure Barre, a barre-based workout; YogaSix, offering yoga classes for all levels; and Row House, a rowing-based fitness concept. Xponential Fitness aims to provide its franchisees with a proven business model, comprehensive training, and ongoing support to ensure the success of their studios.
Xponential Fitness has been at the forefront of the booming boutique fitness industry, offering consumers a more personalized and specialized workout experience compared to traditional gyms. The company's diverse portfolio of brands allows them to cater to a broad range of fitness enthusiasts, attracting both beginners and fitness enthusiasts looking to diversify their routines.
With the increasing popularity of boutique fitness studios and a strong emphasis on health and wellness, Xponential Fitness continues to thrive in the competitive fitness market. Through its franchise partners, the company strives to make its fitness concepts accessible to a broader audience, promoting health and fitness in communities worldwide.