Yext, Inc. is a software company founded in 2006 and headquartered in New York City, New York. Its shares trade on the New York Stock Exchange under the ticker YEXT. The company specializes in helping businesses manage their digital presence and make their information easier to discover across search engines, online directories, websites, maps and artificial intelligence platforms. Its software is particularly useful for large organizations with multiple locations, where accurate business hours, addresses, service details and product information need to remain consistent across many digital channels. Yext has expanded from its original focus on business listings into a broader platform for digital marketing, brand visibility and AI-powered search.
One of Yext's core offerings is its Listings platform, which allows businesses to manage their location information across services such as Google Business Profile, Apple Maps and other online directories from a centralized system. Its Knowledge Graph serves as a structured database for organizing business information, including locations, services, products, staff details and frequently asked questions. Yext also offers tools for managing customer reviews, publishing location-specific webpages, monitoring social media activity and analyzing digital performance. These products help businesses maintain consistent information while reducing the manual work involved in updating numerous platforms individually.
Artificial intelligence has broadened Yext's role beyond traditional search engine optimization and directory management. Its Yext Search technology allows organizations to build search experiences for their own websites and digital services, using natural-language processing to help customers find relevant information and answers rather than simply receiving a list of links. The company is also adapting its platform to help brands appear accurately in AI-driven discovery experiences, where consumers increasingly use conversational tools to research businesses, compare services and find recommendations. By organizing company information in a structured, machine-readable format, Yext aims to make that information more accessible to both traditional search engines and AI systems.
Yext serves businesses across industries including healthcare, financial services, retail, restaurants and hospitality, with products designed to support organizations operating dozens or thousands of locations. Its platform combines data management, search, reputation monitoring and digital marketing tools, giving companies a centralized way to oversee how their brands appear online. The company continues to develop its AI capabilities as search behavior evolves, particularly as consumers move between conventional search engines, maps, social platforms and AI assistants when making purchasing decisions. Its longer-term business opportunity lies in helping organizations maintain control over their digital information and turn that information into useful, discoverable answers wherever customers search.