Zeta Global Holdings Corp. is a marketing technology and artificial intelligence company founded in 2007 by David A. Steinberg and John Sculley and headquartered in New York City, New York. The company trades on the New York Stock Exchange under the ticker ZETA and helps businesses use consumer data, predictive analytics and AI to understand customer behavior and build stronger customer relationships. Its platform is designed to help organizations identify potential customers, personalize marketing campaigns and retain existing customers across digital channels. Zeta serves large enterprises across multiple industries, combining data management, marketing automation and AI-powered decision-making in a unified technology platform.
At the center of its business is the Zeta Marketing Platform (ZMP), which combines consumer data, identity resolution, machine learning and marketing automation. The platform helps businesses coordinate campaigns across email, text messaging, websites, mobile applications, social media, digital advertising and connected television. By analyzing customer interactions and behavioral signals, the software can estimate consumer interests and purchase intent, allowing marketers to tailor messages and offers to different audiences. Zeta also provides messaging and data management tools that help organizations bring information from separate systems together, giving marketing teams a more complete view of their customers and prospective buyers.
Artificial intelligence is increasingly central to Zeta's product development. Its Athena by Zeta platform is designed to let businesses use AI to analyze information, generate insights and automate marketing decisions, while Zeta Answers helps translate proprietary and customer data into actionable consumer intelligence. The company also offers identity-resolution technology through Zeta SuperGraph, which is intended to connect consumer information across different channels while accounting for evolving privacy requirements. In addition, Zeta has pursued partnerships to expand its AI capabilities, including work with Palantir Technologies on enterprise AI infrastructure and Fireworks AI on specialized models intended to power its Athena platform.
Zeta's business model centers on providing enterprise software and data-driven marketing services that help organizations improve customer acquisition, engagement and retention. Its platform can support both individual marketing campaigns and broader customer lifecycle strategies, giving clients tools to measure campaign performance and adjust their approach as consumer behavior changes. The company continues to expand its AI capabilities and international presence, including investment in its U.K. operations, while developing ways for businesses to apply generative AI to customer intelligence and marketing execution. As companies seek to make better use of their growing volumes of customer data, Zeta's role is to connect that information with the systems that deliver personalized communications and measurable marketing outcomes.